Research: Product Roadmaps

The final step in the research process is about prioritizing jobs and developing a product roadmap. — Product Roadmaps Now that you’ve understood the desired outcomes from your customer’s perspectives, you must decide on which of these your product/service will serve. The premise behind this thought is that “not all jobs are created equal”. The desired outcome of…

Research: Outcomes & Jobs to be Done

The third step in the research process is about translating your user’s needs into desired outcomes and job stories. — Outcomes & Jobs to be Done What are they? At this stage, your goal is to translate your customer needs research into a series of desired outcomes and jobs-to-be-done. The desired outcome describes what your customer is trying to…

Research: Needfinding

The second step in the research process is about discovering your target user’s needs and translating these into customer insights. — Needfinding Needfinding is the investigative process by which you uncover your customer’s needs. Empathy is the core value in the process of needs discovery. Only through empathy can you take on your customer’s perspective and understand both their expressed…

Research: Product Vision

Research The research process can broken down into the following steps:  Product Vision Needfinding Outcomes & Jobs to be Done Product Roadmap In this post, I’ll touch upon how to set a product vision. Product Vision Your product vision is your hypothesis of the customer’s need and the impact you want to deliver. At this stage, you want…