Building Awareness: Offline Marketing

Offline marketing, or better put ‘traditional marketing’ refers to promotion done through the use of physical or face-to-face channels. Press & Public Relations Press refers to any written promotion of your company’s products and services. The theme here is that people read about your brand in their common channels everyday channels. These channels are useful…

Building Awareness: Digital Marketing

Digital Marketing is the use of digital channels to promote, engage, or connect with your audience. Here are a few digital channels you should leverage when building awareness for your product or service.  Social Media Social Media is one of the easiest and richest ways for companies to connect with their audience. Some of the benefits…