Purchase: Lead Generation

The goal of this stage is to build a funnel of potential customer leads. These leads will be given to your sales team to pursue and close. The 2 basic steps are:  Intelligence: Gathering information on potential leads Qualification: Qualifying those leads against a set of desired criteria Let’s look at these in more detail… Sales…

Building Awareness: Offline Marketing

Offline marketing, or better put ‘traditional marketing’ refers to promotion done through the use of physical or face-to-face channels. Press & Public Relations Press refers to any written promotion of your company’s products and services. The theme here is that people read about your brand in their common channels everyday channels. These channels are useful…

Building Awareness: Digital Marketing

Digital Marketing is the use of digital channels to promote, engage, or connect with your audience. Here are a few digital channels you should leverage when building awareness for your product or service.  Social Media Social Media is one of the easiest and richest ways for companies to connect with their audience. Some of the benefits…

Product Development: Building the Product

The final stage in the product development process is actually building the software. A couple concepts you and your team should be familiar with include: Waterfall, Agile & Scrum Functional Specification Unit Testing Software Development Methodologies Waterfall Methodology Waterfall Model was a traditional development methodology in which final products or systems were built in a…

Product Design: From Concept to Reality

Once completed your user research, the second stage in the product development process is product design. The 2 steps are: Brainstorming Prototyping (Low & High Fidelity) 1. Brainstorming & Idea Generation At this stage, you and a partner start the creative process by reviewing the written description of your customer’s desired outcome and ideating potential alternative solutions to your…

Research: Product Roadmaps

The final step in the research process is about prioritizing jobs and developing a product roadmap. — Product Roadmaps Now that you’ve understood the desired outcomes from your customer’s perspectives, you must decide on which of these your product/service will serve. The premise behind this thought is that “not all jobs are created equal”. The desired outcome of…

Research: Outcomes & Jobs to be Done

The third step in the research process is about translating your user’s needs into desired outcomes and job stories. — Outcomes & Jobs to be Done What are they? At this stage, your goal is to translate your customer needs research into a series of desired outcomes and jobs-to-be-done. The desired outcome describes what your customer is trying to…

Research: Needfinding

The second step in the research process is about discovering your target user’s needs and translating these into customer insights. — Needfinding Needfinding is the investigative process by which you uncover your customer’s needs. Empathy is the core value in the process of needs discovery. Only through empathy can you take on your customer’s perspective and understand both their expressed…

Research: Product Vision

Research The research process can broken down into the following steps:  Product Vision Needfinding Outcomes & Jobs to be Done Product Roadmap In this post, I’ll touch upon how to set a product vision. Product Vision Your product vision is your hypothesis of the customer’s need and the impact you want to deliver. At this stage, you want…

Customer Lifecycle Management as a Framework

Viewing the Customer Lifecycle as a framework allows you to apply a cross-functional approach to building and nurturing customer relationships. The driving idea is that every individual in the organizations plays a significant contribution over the course of the customer lifecycle. Understanding how to match the your team’s roles to your customer touchpoints is fundamental…